Tue Sep 14 +08 (10 months ago)
In your timezone (EDT): Mon Sep 13 10:00pm - Tue Sep 14 11:15am
COVID-19 is giving banks an opportunity to pioneer new ways of working and adapt to the changing behaviours of their customers. Digital transformation in the banking sector may have spurred the likes of neo banks and those with deep pockets to look for ways to innovate the experience, but there was no sense of urgency for local banks to do the same.
At least not until COVID-19 came along. The pandemic has not stopped people from banking, but restrictions has made it more challenging to do so. Customers want access to banking services from anywhere and at anytime. They want to have the same experience regardless of what touchpoint and they want to do it now! They also want the experience to be simple, ubiquitous and secure.
For banks, adapting successfully will mean re-imagining the customer journey and adopting a more customer-centric multichannel engagement model that provides customers with seamless on- and off-line experiences for purchasing products or interacting with their bank.
How do you transform the banking experience so that you accompany your customer alongside their digital journey?
In this C-Engage virtual event, we bring together three experts with their respective experiences on how the landscape of banking is changing.
Who Should Attend:
• From banks & financial institutions: - COOs
• Senior Digital Transformation / Customer Services / Digital Channels / Product Marketing professionals
Group Editor-in-Chief, CXociety
Manager, Product Marketing, Entrust