Winning with B2B Webinars: SonicWall's Content Marketing Playbook 2023 | BrightTALK | 21 September 2023 | Webinar
Venue
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| Event Date |
Fri Sep 22 UTC (about 1 year ago)
In your timezone (EST): Thu Sep 21 8:00pm - Thu Sep 21 8:00pm |
| Location | Webinar |
| Region | All |
Details
It is a well-established leader in the cybersecurity space. With over 30 years of experience detecting threats and protecting organizations of all sizes, the team’s expertise and solutions are relied upon across the globe for boundless cybersecurity defense. And with threats on the rise due to a variety of factors, marketing team has laser-focused on a content strategy that effectively educates and engages the right IT professionals.
Join this live session to hear how Stacy Horton, Sr. Marketing Manager, Demand Generation, has tapped into the power of webinars to create engagement with target accounts, drive better sales-ready conversations and fuel more pipeline. We’ll delve into best practices for webinar content creation and showcase the real impact it can have on brand awareness, lead generation and customer relationship nurturing. Discover how strategic investments in webinar content have driven their marketing efforts and delivered measurable return on investment.
Speakers
2023 Speaker
Olivia Dassler
Director, BrightTalk
Stacy Horton
Sr. Marketing Manager, SonicWall