Effie Kanyua is founder of We Are Warriors PR and founder of the first UK Black female founded AI business tool of its kind, LILA Assistant. She is a multi-award-winning former Director of PR & Comms for Hearst UK and Communications Director at Bauer Media where she led its broadcast and then publishing arm and she was the first Black Female Communications Director appointed at a major broadcaster, publisher and senior leadership team at a major publisher in the UK. She spent several years at the BBC working as a journalist and within its TV and radio businesses. She has led teams at many leading global communications agencies and has worked with some of the world’s biggest tech, media, FMCG, beauty, luxury and healthcare brands. She currently is a WIPR and Creative Access mentor and award’s judge for CIPR, PR Moments and PRCA and speaks regularly at events and conferences across the media industry. She launched We Are Warriors PR at the end of 2023 a corpsumer PR agency powered by bespoke AI solutions, a first in her industry and as such the agency was included as one of the “New Agencies to Watch in 2024’ by PR Week. She then went on to launch LILA Assistant in February 2024, an AI writing and content creation tool created for the creative industries and professionals.
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