Fabiana Meléndez Ruiz is a communications expert and strategic storyteller currently serving as a publicist for Zilker Media, an Austin-based agency building people-driven brands. As a publicist, Fabiana uses her industry expertise and passion to develop in-depth communication strategies and brand awareness for brands and their leaders. She counsels her clients on the best approach and practices to aid in achieving their personal brand goals while managing their media strategies and outreach.
Since joining the Zilker Media family, Fabiana has assisted her clients and colleagues in building their thought leadership and brands, while helping them break through the noise of a saturated market. She has landed top-tier hits for clients in Business Insider, Fast Company, Business Insider, USA Today and more.
She pushes Zilker Media and its clients to try new strategies and loves taking niche topics and experiences and making them digestible for a mainstream audience. She provides cultural insight and in-depth strategies through her understanding of the media industry, pop culture and her passion for writing and researching. Fabiana believes that successful marketing does not happen by being a “yes” person to her clients, but by educating them on the process and providing tactical insight.
Fabiana enjoys sharing her expertise in communications strategies, public relations brand awareness and her thoughts on navigating the workforce with business and lifestyle media. She has provided tips for navigating the workforce to fellow millennials and Gen Z, shared insights on viral influencer campaigns and marketing trends in the hospitality and legal industries. She has been featured in Fast Company, Reader’s Digest, Refinery29, ABA Journal, Fairy God Boss, Authority Magazine, Modern Restaurant Management, and more.
Fabiana received her bachelor’s degree in communication with an emphasis in public relations and advertising from St. Edward's University and holds a minor in Spanish sociolinguistics. She currently lives in Austin, Texas where she enjoys the local culinary scene, aerial arts, dance and spending time with her partner and family.
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