Liz is an EDSE Certified Sex Educator and Co-founder and CEO of Lioness, home to the first and only vibrator that helps you improve your orgasms. Precision sensors let you literally see your arousal and orgasm to experiment and understand yourself—after all, as the old saying goes “never measured, never improved.” The technology is more akin to an early smartphone—its analogues similar to the vaginal photoplesmograph used by researchers like Masters and Johnson. The product not only enables people to take control of their pleasure, it is also, in collaboration with researchers, one of the first significant pushes in understanding pleasure and orgasm since the 1980s. She also spearheaded the Lioness Sex Research Platform—a way for researchers in academia and healthcare to do research related to sex and health using RWD (real world data vs. lab data) from users who opt in to participate for science. Lioness has the world's largest physiological data set on sexual behaviors (>100,000 data sets).