DIGITAL MARKETING | CONTENT DEVELOPMENT | BRAND POSITIONING | DEMAND GENERATION
Over 15 years of a demonstrated career driving the visibility, revenue growth, and success of diverse B2B as well as B2C industry organizations through robust marketing strategies, platform-specific initiatives, and advanced measurement of data with a focus on branding and revenue growth.
Data-driven marketing executive offering a unique blend of strategic, leadership, and digital as well as traditional marketing acumen. Results-proven ability to devise and apply new ideas and innovation to propel companies to build memorable brands and drive revenue. Champion of marketing tools and analytics with substantial expertise in the technical, conceptual, and content development of sales-driving collateral that produces record-high marketing campaign response rates, consumer engagement, and long-term brand growth. Influential leader for developing, directing, and mentoring highly productive, result-oriented teams to achieve ambitious revenue and growth goals. SPARKPR San Francisco, CA
DIRECTOR, MARKETING March 2019 – Current
Develop, execute and measure integrated marketing campaigns that drive awareness, engagement, thought leadership, and conversions for a variety of B2B and B2C companies, including Walmart, Verizon Ventures, 1-800 Contacts, Activate, Netradyne, Reali, and Synaptics. Reports to the CEO and works in partnership with other members of the upper executive team to define company goals, messaging, programs, and processes.
Built and lead marketing team across international offices
Drive results for company and clients through a 360-marketing approach
Generate actionable insights by interpreting the data gained from advanced online listening, competitor analysis as well as industry insights and campaign performance
Spearheading all strategy, positioning and tactics for aggressive growth, engagement and conversion campaigns
Recent organic thought leadership campaign stats:
o Increased online impressions by over 240%
o Grew engagement by 431%
o Raised website traffic by over 40X
o Expanded online communities by 140%
o Drive demand for B2B tech products that helped increase company revenue by 7%
WPROMOTE New York, NY
DIRECTOR, SOCIAL MEDIA STRATEGY Jan 2017 – Feb 2019
Leverage a blend of strategic and social media marketing insight conceptualizing, developing, and implementing highly successful earned, owned and paid social media campaigns for top B2B/ B2C organizations. Including renowned financial services, healthcare industry, e-commerce, SAS, and consumer electronics clients such as Samsung, United Bank, Aberdeen Asset Management, CIT Bank, OneWest Bank, CIT Group, Lord Abbett, UBS, and American College of Physicians.
Steer the seamless integration and alignment of social media campaigns with the overall marketing strategy
Devise and direct robust social campaign strategies from briefing to final reporting including goals, KPIs, targeting and segmentation, creative approach, post formats, budgets, metrics, testing, and reporting
Compose thoughtful POVs on leveraging social to help improve the performance, competitive positioning, consumer sentiment, and engagement in a measurable way
o Grew online engagement by over 50X YoY
o Expanded online social communities by over 350K
o Drove incremental social media website referral traffic of over 500K
o Increased offline account opening rate by 35%
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