Sun Yi is the Founder & Principal of Night Owls, a digital branding agency headquartered in NYC. With over 20 years of experience working in digital branding, Sun has helped build brands go from virtual zero revenue to $1 billion. Sun has a passion for personal brands and has worked with bestselling authors as well as world-renowned public speakers and entrepreneurs. He also loves to help personal brands grow by creating content on Instagram. In his personal time, Sun enjoys yoga, audiobooks, youtube, and motorcycles.