Aaron Goldman is Chief Marketing Officer at Mediaocean, the mission-critical platform for omnichannel advertising. With $200 billion in annualized ad spend running through its software, Mediaocean provides foundational solutions to connect brands, agencies, media, technology, and data. It also allows Goldman to be “awash” in marine puns.
Goldman joined Mediaocean following its acquisition of 4C where he was CMO. Bridging closed ecosystems in TV, digital, social, and mobile, 4C built the Scope platform which helps marketers make multi-screen magic.
Well-known in the industry for his freestyle flow and propensity to talk about himself in 3rd person, Goldman has been running the marketing rap game for over 20 years.
2021 brought an acceleration of media fragmentation, as we saw long-standing tools for audience IDs crumble, while consumers migrated en masse to cross-platform TV viewing. However, as this survey signals, a majority of industry leaders felt that this year yielded significant progress against these challenges, thanks to new tech, evolving industry standards, and a greater emphasis on unified campaign execution. As we head into 2022, it’s heartening to see our market adapt and evolve into one that’s more effective and resilient with leadership taking the inherent challenges in stride.22 January 2022