Alex Bauer

Head of Product & Market Strategy at Branch
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Alex joined Branch as a Developer Advocate in 2016, and helped build the company's early developer relations and long-tail adoption strategies. He works closely with teams across the organization to help shape Branch's place in the mobile ecosystem, writes the Mobile Growth Newsletter, and tweets regularly about mobile-related topics.

Recent Quotes
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  • Almost everyone agrees that the status quo is beginning to fall apart. To survive in this new reality, companies involved in the world of mobile measurement need to push beyond their traditional role of ‘ad campaign bean counters.

    29 June 2022
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