Adam McCool

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Holding nearly 20 years of versatile marketing experience, Adam has a blend of business development, marketing, and product management experience and a record of success leading teams in defining and activating strategies that expand awareness, drive market share, and generate sustainable revenue and profit gains. He has repeatedly turned around performance of territories and product lines, influencing product adoption at the business and consumer levels, and shaping the strategic practices to disrupt industries, change processes, and deliver thought leadership.

Additional areas of expertise include developing actionable growth strategies, cultivating influential relationships with key stakeholders, leading teams to drive disruptive industry innovations, and championing revenue- and profit-generating marketing and business development campaigns, brand management, innovation and disruption, product commercialization, and multi-channel marketing.

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