Alec Dobbie

CEO at FanFinders
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Alec Dobbie is CEO and co-founder of FanFinders.

Partial to both a curry and comic book t-shirt, Alec started up our performance marketing and consumer intelligence company shortly after becoming a dad back in 2013.

After realising that his partner’s data and that of other mums was being misused, he set out to evolve marketing to parents and Your Baby Club was born.

We now have over 4.5 million parents signed up on our self-coded data platform, employ 28 people and operate in two continents.

With over 20 years’ experience as a developer, Alec is equipped with the expertise to discuss everything from our technology roadmap, business leadership and strategy, the startup rollercoaster, remote working, creating ‘real’ company culture, realising entrepreneurial ambitions and balancing work with family.

Recent Quotes
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  • In the data world many complain about GDPR but I believe it has given us an opportunity to do data acquisition correctly. At FanFinders, we give consumers clear up front choices, and we ask transparent brand-led questions, not Ltd or holding companies’ names. It is important to us to put the consumer in charge of what we do and we do this by being upfront and obvious.

    27 November 2020