Alexander Rådahl Ahlsen

Senior User Experience designer at Novicell
On the record

Alexander is an internationally renowned expert in User Experience design and conversion rate optimization. He has been published extensively, including by some of the biggest magazines within this field such as UX Planet and UX Collective. Alexander currently works as a Senior UX designer at Novicell where he helps teams to execute their user experience strategy through his consultancy work with them- enabling him to become one of the most sought-after experts on these topics around today!

I am Alexander. I'm 26 years old and I work as a Senior User Experience designer, specializing in Customer Experience and Conversion rate optimization. I'm currently working and living out of Oslo, Norway.

I love problem-solving, and UX design is a process of solving problems. I like to think of myself as a Design Detective, getting to the root cause of why people have certain feelings about your product. It's not just what you do; it's also what you don't do.

As an 11-year-old, I already started programming my own websites and programs for the PC game The Sims. Working closely with Electronic Arts, I learned an incredible amount in development, design, marketing, and my website ended up being the largest The Sims website in Norway.

As a skilled entrepreneur, I've been able to use my creativity and problem-solving skills in designing several products, both physical and digital. In the past few years alone, I have started a few companies including an online store for home decor along with complex solutions for larger ERP markets - all of which have allowed me to develop strong business acumen that can be applied across various industries. Whether it's creating brands or working on design projects from start to finish using new technologies like AR; you'll find my professional approach is always endearing and effective as we work together towards your goals.

I'm really passionate about UX design and I see it as a process of problem-solving. The core for any conversion optimization campaign is to understand the user's needs, desires, behaviors, motivations, etc., which is why we start by conducting research - both qualitative (interviews) and quantitative (analysis).

How I work as a Senior UX Designer
I do spend a lot of time researching, writing articles, and dive deep into the world of user physiology. I'm always looking for the newest and coolest tech to help me improve my work.

The perfect user experience is about empathy, not just understanding what a person does or says but why they do it and that's where I come in - as someone who can use this insight to create effective content at every stage of the conversion funnel.

I am also very interested in psychology research which has helped me better understand how people act within different contexts with an effect on their decision-making process. You'll see many references throughout my blog posts to various psychological theories like behavioral economics, persuasion techniques, etc. because these are fascinating topics for both UX design practitioners and anyone curious about human behavior

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  • See my published articles here:

    10 June 2021
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