Alexandra Cowen

Marketing Consultant at Mentomics
On the record

Alexandra combines business, behavioural economics, marketing, content hubs and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small, start-ups or stalwarts. She doesn’t just come up with what’s cool but helps you craft the message and content your customers want to hear and one that you can deliver on. Alexandra has seen first-hand how the power of brand and content hubs can elevate a company from a commodity to a valued partner; how it can rescue a business from the trenches of an impossible-to-win price war, and how it can motivate employees and customers alike to become full-fledged fans. She develops the tools and shows you how to use them.

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