When Procter & Gamble, the world’s biggest CPG firm, needed a leader to build their new Global Direct-to-Consumer team, they chose Allan Peretz. Allan’s unique mix of global business strategy, brand management, and information technology credentials made him the natural choice.
Allan led the consolidation of over 25 different DTC eCommerce efforts across the US, China, Germany, and other major markets including iconic brands like SK-II, Braun, Oral B, and many more. Under his leadership, this multi-million business collectively grew over 60% in just two years.
Since leaving P&G, Allan’s been a leading eCommerce consultant for CPGs of all sizes from pre-revenue startups to billion dollar brands like Samsung.
He co-founded Bold Strategies, Inc., with a vision to create the first truly "end to end" strategic eCommerce partner for growth-oriented CPGs. As President, he’s led this company from zero to the multi-million dollar Inc5000 company it is today.
Allan’s the recipient of multiple industry awards including the Gold Effie, P&G’s Best Global Brand Building, AdAge’s Holiday Ad of the Year, and the Sam’s Club Supplier of the Year award.