After working for several years as a marketing strategist and organizational psychologist, I realized that consumer companies were lacking a crucial input in their marketing planning: competitive knowledge. Before digital, it was pretty straightforward to track the competition in printed publications and on TV, but today, so much marketing is hidden from view in “dark marketing,” or hidden posts. So together with experts in cyber methods and artificial intelligence, we founded BrandTotal, to help companies gain a competitive edge by illuminating and analyzing their competitors’ dark marketing campaigns.
Facebook’s complaint is akin to a broadcast network suing Nielsen or another ratings service. Advertisers work with us because they want more transparency.5 July 2021
The New York and Israeli startup ecosystems are very different. In Israel, it’s more laid back, but New York City has more of a work culture and always-on mentality, scheduling intro coffees, calls, lunches, or breakfasts.5 July 2021
This continues to be a question of when, not if. The martech industry should use this additional time wisely.5 July 2021