Alyssa is an accomplished Chief Operating Officer with experience fortifying companies and leading cross-functional teams to solve complex business issues in highly dynamic organizations from startup through growth and maturity phases. Alyssa joined HCR in 2018 to design and implement scalable infrastructure, fully integrate advisors acquired via M&A, optimize the tech stack, execute strategic planning initiatives, oversee a firm rebrand and direct all aspects of human capital from recruiting to performance management. She continues to manage all business administrative departments for the firm. Prior to joining HCR, Alyssa built a CBD manufacturing and distribution startup where she developed company infrastructure, supply chain & logistics, technology, operations, strategic partnerships and human capital. Prior to that, Alyssa worked in franchise management, helping to build the infrastructure to manage franchisees for an international restaurant chain. In her early career, Alyssa developed and ran NBA summer basketball camps for kids and started a foundation that supported inner city education initiatives in Los Angeles. Throughout the various industries in which she has worked, Alyssa has been recognized as a leader who inspires excellence and continuous improvement.