I run and own a natural hair online beauty store focused on providing products for those who wear their hair naturally curly and kinky. I also helped to found and run The Brown Beauty Co-op, DC's first ever Black owned cooperative beauty boutique.
Amaya Smith, a founder of Brown Beauty Co-op, a store that sells and incubates Black-owned brands in Washington, D.C., has had success with brands that home in on a trend or practice that’s specific to Gen Z, like Baby Tress, an edge styler.
“Our approach is, ‘Let’s create our own thing,’ ” says Amaya Smith. “This large market oversight is our gain. If they want to take this money for granted, we are happy to step in and create a solution for a huge problem that we know we’ve been facing.”