Anjali is a Business Strategist and Thought Leader with expertise in developing data-driven marketing strategies to support client business goals and objectives. She has a successful track record managing marketing programs and client engagements end-to-end, from strategy and ideation through implementation and results. Anjali has deep experience running high performance teams and leading c-level client relationships for Fortune 500 companies.
WarnerMedia content outperforms in terms engagement, owning 8.7% of all new titles (shows and movies) coming out this year and generating a huge 20.2% share of engagement. Discovery outperforms in terms of volume, owning a remarkable 17.2% of all new titles this year (thanks in part to the launch of Discovery+ earlier this year), but generating just under 1% of all engagement.24 May 2021
When it comes to a combined Amazon Prime Video and MGM content catalog, we see a very modest overlap between the two engaged audience groups (2.3%). This suggests that the MGM catalog will help bring new engagers to Amazon Prime Video content.24 May 2021