Anthony is Head of Publisher Development, leading a team dedicated to helping premium publishers learn about and get started with the Connatix platform. His time at Connatix has punctuated the company’s publisher-first philosophy, taking the time to learn about potential publishing partners and finding the right fit for each. His professional experience spans the tech industry and advertising tech, having spent more than 5 years with Outbrain before joining Connatix.
Similar to the way Hulu, ESPN+ and Disney+ are bundling their subscriptions, this deal brings together diverse audiences across verticals to cross-promote and grow loyalty. As the industry continues to shift toward subscription-based strategies, we can expect to see more bundled offerings and acquisitions like this, but the publishers who foster trusted relationships with readers through enriching, quality content across verticals will see the most success.22 January 2022