Armen Adjemian is the Chief Executive Officer at DISQO. Armen is passionate about transforming the market research industry by enabling insights and marketing professionals with the tools they need to make the best business decisions. He’s seen the pervasive lack of trust in insights and how enterprises fail to take action on them. He drives strategy and execution of company-wide objectives, enabling the entire team to challenge themselves and grow personally and professionally.
Today, marketers and researchers are reliant on online behavioral data to understand consumers, hence terms like “big data” and euphemisms like “data is the new oil.” Now, there’s a rising tide of privacy regulations, increased consumer expectations for choice and transparency over how their data is used, and as a result of these forces… We believe people should choose how they share data for market research and be able to get value back in return. This is not the panel-based approaches like we’ve seen in the past. This is something new built for today’s consumers and their digital lifestyles.5 January 2022