Arwen Kimmell

Director of Innovation Marketing at JPG Resources
On the record

Consumer insights professional who generates, mines and synthesizes data to inform, challenge and inspire brand strategy, communication and new product development.

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  • JPG Resources is a food and beverage innovation and commercialization group. And we're based here in Battle Creek, Michigan. We're a cross-functional team, so we've got over 50 industry veterans from all kinds of functions offering end-to-end support across the innovation lifecycle. We go from brand creation all the way through product development, essential supply chain, and even ongoing supply chain management for some of our clients. We've been around for more than 10 years, and we've worked alongside teams ranging from founders pre-revenue super early on in their process, all the way through to some of the largest and most established CPG brands in the world.

    3 August 2021
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