Atli Gregersen is the CEO of Hiddenfjord, a sustainable salmon farming company based in the Faroe Islands, off the coast of Denmark. Since 1994, Atli has been at the helm implementing innovative practices while also committing to sustainability. Recently, Hiddenfjord celebrated its one year anniversary of eliminating nearly all transportation-related carbon emissions by stopping the use of air freight for its products.
“We believe that salmon are meant to swim, not to fly.”
"We believe we have a responsibility, not just to deliver the best possible salmon but to do so in the most sustainable way."28 October 2021