Baruch Labunski

CEO at Rank Secure
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Baruch Labunski is an entrepreneur, internet marketing expert and author from Toronto. He currently serves as CEO of Rank Secure, a web design and internet marketing firm.

  • Super Bowl Ads: Economic Impact and Brand Success
    Baruch explains that Super Bowl ads can have "up to 25 times more branding effect" than typical ads due to audience size and discussions. Successful ads, like Budweiser's Clydesdales, combine sentimentality and humor. However, ads like Fetch and Tubi failed to stand out. Despite declining viewership, the impact of these ads will unfold in the coming weeks.
  • AI Agents: A New Frontier in SEO Optimization
    Baruch believes AI tools like OpenAI's Operator can enhance SEO by understanding keyword trends. He advises exploring AI agent optimization for regional SEO. However, rapid AI growth poses privacy risks, and SEO professionals must adapt. Baruch emphasizes, "Take time to explore them and learn about the unique ways they can be used to mitigate potential risks."
  • AI-Generated Characters: The Future of Social Media Engagement
    Baruch predicts AI will be mainstream in social media by 2025, influencing content creation and engagement. He foresees AI-generated characters in real estate, movie trailers, and ads, urging transparency to normalize AI use. Baruch emphasizes the need for Meta to establish rules for AI content, ensuring users can distinguish between real and AI-generated material.
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  • Running a business costs money, and not everyone gets a spot on Shark Tank. Clubhouse is one more way you can connect with potential investors, perfect your pitch and possibly even close the deal.
    March 23, 2021

  • I quit a good job to start my own business years ago now, but I have never looked back. The result was good, in my case, as I’ve been fortunate enough to have some success. I understand this isn’t always the case, so it’s been a big confidence boost to achieve my goals and be self-reliant. It’s also awesome to be able to build a team and look after clients who appreciate what we do. The takeaway for me has been that it’s always worth giving something a go, and while it's risky to make the move, and things did not always “go to plan,” if you see something through, then you get a good result. It might not be the result you thought, but it’s worth the experience alone. Fortunately, in my case, I am now self-employed and manage my own team. That’s just not possible when working for someone else.
    Oct 16, 2019

  • One thing that’s important to get an interview here is a resume that has some tailored content. If you’re not able to speak to how your experience makes you a fit for the company and position, then it’s not likely going to work. A resume should be a story about the candidate, but that story should be tailored to the job and company.
    Dec. 8, 2019

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