Belinda is a life-long entrepreneur with over 15 years experience working for a Fortune 500 medical device company. Inspired by a desire to combine her background in medtech and passion for social responsibility, Belinda left the corporate world behind in order to launch ELIMS, an oral care company rooted in effectiveness and sustainability. Belinda holds a Master in Business Administration from the University of California, Los Angeles, and a Bachelor of Science in Engineering from Carnegie Mellon University.
I launched Elims because I knew there was a need for more effective and sustainable oral care products. While there are some natural, environmentally friendly toothpaste and teeth whitening options available, I wasn’t satisfied with their effectiveness. By consulting with dentists and sustainability experts through the entire creation process, we were able to craft products that are not only incredibly effective but taste amazing and are much less harmful to the environment too. We thought through every detail, even ensuring the packaging of our products is the right size to fit in standard-sized bathroom drawers.24 August 2021