Beth Ard | Source | Vice President - Customer Experience at Lumen Technologies
Beth Ard
In a highly competitive market, winning companies differentiate on Customer Experience. As a high achieving sales and marketing professional with proven ability to develop and execute strategic programs, I am invested in building brand equity and loyalty in this critical discipline. Focusing on Customer Experience allows me to connect my strengths in leadership, communications, relationships and management with my passion for customers.
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The employee experience is critical to delivering a positive customer experience, and we have data that correlates to that. If an install wasn't on time or there was some other problem, it was typically related to some obstacle in an employee's workflow, in our processes or the technology keeping employees from delivering a good customer experience. It's one big story.
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Why you need a total experience strategy to drive CX and EX | TechTargetLearn why a total experience strategy can unify customer and employee experiences, and why "multiexperience" UX platforms play an important role.
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Lumen Technologies (https://www.lumen.com/)
Vice President - Customer Experience