Brian Van Hecke

Founder & CEO at Curated Wellness
On the record
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Hi, I’m Brian.

I founded Curated with one goal in mind—to help a million people across the country achieve their health goals. Inspired by a trained Nutritional Therapy Practitioner, I was equally amazed and impressed by her wealth of knowledge and her ability to help others overcome so many common health conditions that inflict so many in our country.

Initially, the idea was to provide a professional-grade supplement store and essential curations with the goal of eliminating the guesswork around vitamins and nutrients. My dream quickly grew to building and empowering a national team of Nutritional Therapy Association trained professionals who together could bring customized, natural solutions to those seeking a holistic approach to health. Integrating programs of diet, lifestyle and supplements to support the body’s natural innate ability to heal itself and thrive.

I received my BS from the University of Vermont and an MBA from the University of North Carolina. My career started in New York City working for Citibank/Citi and I spent nearly a decade at Bose Corporation. I am also the founder of two successful technology businesses (SoundTube Entertainment and OnSite Media). SoundTube was a multiple recipient of the Consumer Electronics annual Innovation Award. OnSite Media was recognized by Inc. Magazine twice as one of the fastest growing privately held companies in North America and by Deloitte as a 500 Fast Technology Company.

Born in Dayton, OH and still an avid Dayton Flyer basketball fan, the value of hard work and ingenuity were instilled in me at an early age. Something about those Wright Brothers and the birthplace of aviation! Health and wellness became a foundation of my life while in college and exploring the Green Mountains and diverse seasons of Vermont.

I have 2 wonderful “little dudes” (Jake and Jones). We love biking, skiing, playing tennis, golf, and pretty much anything outdoors. I also enjoy coaching my kids’ teams (soccer, basketball and currently baseball). One of the best things about living in Santa Barbara is our amazing farmer’s market and access to fresh produce year-round. Being a single dad has its challenges, but I’ve learned to be a decent cook along the way for me and the boys and really appreciate our local farmers.

I hope you choose to join our community today and let us help you finally reach your health goals. If given the opportunity, I know you will find our team at Curated is passionate, professional, and fully committed in supporting you. Get started today by eliminating the guesswork and achieving your health goals!

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  • “I am incredibly proud of the accomplishments of our team in developing a unique member program that focuses on individual wellness in a completely customized, community-focused, virtual approach,” says Curated Wellness Founder & CEO, Brian Van Hecke. “I founded Curated with one goal in mind—to help a million people across the country achieve their health goals.”

    8 November 2021
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