I'm the Director of Communications for award-winning luxury travel company Black Tomato. I oversee the global PR and communications strategy within all facets of the brand, including marquis campaigns launches, partnerships, and am regularly tapped for thought leadership commentary on all things luxury travel in titles like Bloomberg and The NY Times. Black Tomato is a US and UK-based award-winning, bespoke luxury travel company that delivers imaginative and cutting-edge private travel experiences around the world for a discerning and global clientele, with an uncompromising attention to detail. Known for handcrafting inspiring, immersive, and deeply personal itineraries for clients, they have been awarded accolades such as Conde Nast Traveler’s Top Travel Specialists 2021, Conde Nast Traveler Readers’ Choice Awards 2020 and a Travel + Leisure’s World’s Best Tour Operator 2020. Black Tomato are long-standing members of the prestigious Virtuoso travel network of leading luxury travel specialists.
Spending is up, as well, as families splurge on longer and more elaborate trips together than they might have prepandemic. “During the worst of Covid, when people were unable to see their grandparents, what started happening was clients planning these epic, complex itineraries for the future,” said Brendan Drewniany, the communications director for the luxury travel company Black Tomato. “The rise of multigenerational is the biggest trend we can track.”
The company has seen a 70 percent increase in multigenerational bookings over the past two months, and a 55 percent increase in average spending for family trips. Last month, they debuted five new travel itineraries called “Take Me On a Story,” each offering real-world immersions in scenes from classic children’s books and aimed directly at children and grandparents traveling together.
“People want to make up for lost time,” Mr. Drewniany said. “They’re really open to where they go. They just want to be together.”
- The NY Times https://www.nytimes.com/2021/05/19/travel/covid-family-reunion-vacation.html?referringSource=articleShare26 May 2021