Bruce Montgomery

President at ExperienceYes and 4 other companies
On the record

Entrepreneur | Author | Design Thinker | IT Strategist | Creativist
Bruce has broad business leadership experience, ranging from leading the IT organization for one of the country’s largest non-profit theatre to driving value through strong relationships as the leader of Key Accounts for a sports and entertainment analytics company (delighting top-tier clients such as: NHL, NFL, NASCAR, and The Shubert Organization).

Prior experience includes over 15 years in IT and Management consulting, where he focused on driving adoption through structured change management and training & development.

Bruce is passionate about business-driven creativity and innovation, focusing on driving adoption through experiential and immersive experiences. He places great importance on partnering with organizations to help develop healthy cultures that lead to measurable success.

He is involved with world-renowned researchers such as Charles Limb to better understand the brain's inner workings while performing creative acts, and Ellen Langer to determine the best methods for increasing productivity through creativity. Many of these approaches are documented in the book he co-wrote with Gail – The Improv Mindset. Later this year he will publish his next book (co-written with Gail) - CHANGE! A Leader's Guide to Fixing Sh#t, based on the i Ching.

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  • ExperienceYes (
    started May 2021
  • DaVita Kidney Care (
    Director, IT Strategy and Innovation
    Sep 2020 – May 2021
  • SSB (
    Director of Key Accounts, Sports & Entertainment
    Feb 2016 – Sep 2019