Carissa Reiniger is the Founder & CEO of Silver Lining Ltd. She is the creator of the Silver Lining Action Plan - SLAP(TM) - a proven methodology based in behavior change science that has been helping small business owners worldwide build more profitable and sustainable businesses since 2005. By leveraging technology and data, SLAP(TM) is the modern approach to the age-old problem of growing a small business.
Additionally, as part of her commitment to do everything "Small Business First," she has since launched - Thank You Small Business - a Global Movement to thank, celebrate and support small businesses globally, as well as Impact5X, an economic justice initiative to decrease barriers to access for small business owners from marginalized communities.
She has worked with major organizations such as Google, The White House, Hewlett-Packard, Intuit, Citi Cards, Staples, Citrix, and American Airlines to bring more resources and support to small businesses. She and her work have been featured in The New York Times, The National Post, The Globe and Mail, Inc Magazine, Entrepreneur Magazine, Forbes, and BizJournal. She is on a mission to help more small business owners make money doing what they love because she genuinely believes that we CAN change the economy one small business at a time.
"With the rise of Covid and the uncertainty that these new variants will continue to bring, small business owners need to be ready for anything in 2022. While we were all hoping for "the end of" Covid, Omicron is reminding us that the journey to "normal" will take many more months, if not years. For a small business owner to get through this period of sustained uncertainty they need to be focused on resilience and adaptability. In moments like this, there are both significant challenges and opportunities. As we prepare for what is going to be a long road ahead, it is imperative that business owners protect their time and their money as much as possible to avoid burnout or running out of cash before things stabilize again. Small business owners can come out of this, and in many instances, be a better business than when it started, but only if they protect themselves and their cash flow by acknowledging that we are in the equivalent of a business marathon, not a sprint. We need to start to run our businesses with the ups and downs of Covid as our reality, instead of trying to "survive" Covid with a short-term strategy and the hope that it will go back to normal anytime soon."21 December 2021
“We thank small businesses by supporting and celebrating them.”20 December 2021
“We built a comprehensive small business growth program because we believe that this level of structure and support is necessary for small businesses to actually succeed. We are not venture-backed or swimming in cash, but we started this company to help small businesses, and right now, they need more help than ever. We are 100% committed to helping as many small businesses as we can by giving them full access to our program at literally whatever amount they can afford. No strings attached.” says Silver Lining Founder & CEO, Carissa Reiniger.14 December 2021