1/8/2021 TIFFANY & LVMH
“Being American is part of the Tiffany DNA that LVMH will leverage and it’s also part of the attraction to Chinese consumers,” said Chris Ramey, founder of Affluent Insights, Palm Beach. “Millennials are a substantial part of the luxury mix in China, and Tiffany will be a hip brand.”13 January 2021
1/6/2021 OMEGA WATCH
“Brands are defined by their association,” Mr. Ramey said. “Few brands have earned the right to land on the moon.”
“Authenticity is a pillar of luxury,” said Chris Ramey, founder of Affluent Insights, Palm Beach. “NASA provides the narrative reinforcing Omega Speedmaster’s status as a luxury brand.”13 January 2021
10/20/2020 ARMANI CASA
"The pandemic has accelerated desire for a more beautiful home and Armani is a powerful luxury brand," said Chris Ramey, CEO of Home Trust International, Palm Beach, Florida. "Armani Casa's success illustrates the elasticity of a luxury brand across many categories."
"Most companies that execute luxury as a business model have thrived and Armani Casa and Ralph Lauren rise above the competition," Mr. Ramey said.13 January 2021