Christer B Jansson is a founder and CEO of Confident Approach. He is also a founder of the Call Reluctance Institute of Europe 2011, Belbin Svenska AB 1991 and Belbin Malta 2011. Christer B Jansson has a background as a sales manager, marketing manager and since 1989 as a consultant in the area of leadership, sales and team development. Since 1997, Christer B Jansson has been lecturing Belbin Team Role theory in the department of Psychology at Stockholm University. He is committed with helping large organisations improve their sales productivity.