Craig McLaughlin is the co-founder and CEO of Finalytics.ai. Craig’s passion for using digital to drive and define financial experiences has earned him the reputation as an innovative and expert leader in Silicon Valley – and beyond. He is on a mission to positively impact the field of finance.
"Today members compare their credit union experiences not just to banks – but to BigTech and FinTech. And as physical branch use continues to dwindle, digital commands consumer touch more than ever. To continue to play an important role in their members’ financial journeys, credit unions need to embrace new technologies that allow them to delight their members at scale. By unlocking the value of data, they already have to create a digital experience tailored specifically to the needs of the individual member, credit unions will be able to more effectively compete in the market, drive consumer acquisition, increase wallet share and improve retention.”12 November 2021