Craig Sharum joined Easterseals Michigan in May 2012 as the Communications Manager where he successfully grew Easterseals Michigan's social media presence and played a role in the launch of the new website, local rebranding, and growing attendance at fund raising events. In July 2015, Craig was named Director of Communications and Outreach. He is responsible for the Easterseals Michigan brand, all printed materials, community outreach, the website, all social media, numerous newsletters, media coverage of events, media outreach and all internal communications with staff.