Cristel Russell

Professor Of Marketing at Pepperdine Graziadio Business School
On the record

Dr. Russell is a leading researcher at the intersection of entertainment and marketing. She is keenly interested in how people consume stories: narrative processing, including biometric studies to assess cognitive processing, narrative persuasion, the experience of narratives, and the use of narratives methodologically.

Recent Quotes
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  • There will likely be many segments who want to retain the self-pacing of their entertainment consumption and will find the theater environment too restricting. But there will also be segments of the market that flock to the theaters in search of the sanctity of the pure, untouched experience.

    20 December 2021