Cynthia Thayer

Global Chief Marketing Officer at Yowie Group
On the record

As a visionary, influential, and trusted leader, Cynthia Thayer offer more than 20 years of experience managing strategic and transformative marketing-driven consumer storytelling initiatives for global Fortune 100 and 500 brands across the CPG/FMCG, IoT, toy, apparel, and entertainment spaces. With expertise navigating the entire buyer journey, from brand awareness, product launch, demand generation, and content strategy to executive leadership of creative and marketing teams, She has earned recognition as a trusted advisor and thought leader.

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