Darya Yanitskaya-Benison

Director, Insights & Analytics at WE Codeword
On the record

Darya is the Director of insights and analytics for North America at WE Codeword, a WE Communications company. While her expertise lies in digital analytics for tech and research for travel, Darya is also a passionate educator at heart. She is helping big tech think small about their data (Google, Qualcomm, Netflix, Zoho, Alibaba) and startups strategize big around their data potential (Pantheon, Masabi, Pronto, Seek). Apart from digital analytics, Darya is a seasoned researcher and has been an active contributor to the Mintel analyst report database.

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