Dean Frew

CTO and SVP of RFID Solutions at SML Group
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Dean Frew is the Chief Technology Officer and Senior Vice President of RFID Solutions at SML Group. Dean is responsible for founding and leading multiple disruptive technology organizations where software, radio frequency, edge devices and transformation services converge. These teams have developed & deployed revolutionary item-level RFID solutions that are operating in the most respected brands in over 30 countries around the world.

Recent Quotes
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  • This is another huge accomplishment for our team and a testament to the collaboration and innovation that they have built with our ecosystem partners as well as our customers, transforming the most fundamental element of retail, inventory management. These retailers see that poor inventory accuracy is a fundamental problem that prevents them from effectively delivering the customer service required for retailing today and in the future. Our focus is to provide retailers with world class technology, solutions and service to help them with this Item-Level transformation, contributing to our customer’s further prosperity.

    20 October 2021
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  • SML Group
    CTO and SVP of RFID Solutions