Devon Loftus

Founder at Moon Cycle Bakery
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Devon Loftus is an author, speaker and the founder of Moon Cycle Bakery — a wellness based business that focuses on the menstrual cycle and creates sweet treats and food related products to help support women hormonally, spiritually and emotionally.

Recipe development is a team effort between Loftus and her team of experts, which includes nutritionist Jenna Radomski. Each ingredient is carefully selected to ensure support of the female body during various parts of their cycles focusing on micro and macro nutrients.

Loftus and nutritionist Jenna Radomski are set to release The Moon Cycle Cookbook: A Holistic Nutrition Guide for a Well-Balanced Menstrual Cycle, on September 28, 2021 through Storey Publishing. This cookbook empowers women to nourish themselves with recipes for sweets, savory meals, and snacks, organized around each of the four phases of the menstrual cycle, that can be customized to suit their bodies’ fluctuating needs.

The two are also debuting a supplementary course called Reconnecting to Rhythms: Exploring the Connection Between Our Inner Vitality + Our Bodies, which allows us to discover how our emotional and mental wellbeing supports in relationship to our physical health.

Prior to launching Moon Cycle Bakery in 2017, Loftus graduated with a B.A. in Creative Writing and Journalism, and studied product development at FIDM. After graduating, Loftus moved to San Francisco where she wrote for a women’s lifestyle website owned by Meredith Corp. and started her own clothing line, which taught her how to collaborate, find factories, build a team, understand profit, and more. She also experienced the fast-paced life of the fashion industry during her stay at Gymboree Corp. designing children's accessories. During this period, Loftus battled a variety of health issues, some of them hormonal, triggered by work stress and lack of education in regards to her body. She further realized how disempowered many women felt when it came to their bodies and their choices. She learned on a deeper level how crucial education is and how important personalized health care is to one's well being — mind, body and spirit. Soon after, Moon Cycle Bakery was born.

Loftus recently became a certified Positive Psychology Practitioner, and enjoys sharing her thoughts and experiences, particularly as a mother and a human, on social media. Her next book, Dwell, is set to release in Fall of 2022 with Tarcher Perigee.

Devon currently lives, works and writes from New Jersey, alongside her husband Brian and son Kit. She is heavily influenced by her time spent living on the west coast, holistic health, her family and the human experience.