Dr. Liz Thach, MW

Distinguished Professor of Wine, Professor of Management at Sonoma State University

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These generations value storytelling and word-of-mouth marketing. It is key that a company shares the “why and how” of its brand. Millennials want an experience, while Gen Z wants cool concepts and cutting-edge marketing,

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Millennials and Gen Z Could Save the Wine Industry | Wine Enthusiast

Millennials and Gen Z are using their love of advocacy to ensure that the wine industry cares as much about social issues as they do.

Employment

Sonoma State University (http://sonoma.edu/)
Distinguished Professor of Wine, Professor of Management

Dr. Liz Thach, MW | Source | Distinguished Professor of Wine, Professor of Management at Sonoma State Univ...