Dr. Maria Ryan | Source | Vice President and Chief Dental Officer at Colgate-Palmolive

In the dentist's office, we're beginning to see a shift toward precision oral care that tailors treatment to each patient's specific needs. The Colgate® Plaqless Pro smart electric toothbrush is inspired by that shift, and improves brushing efficacy by accounting for an individual's brushing technique and the biofilm buildup in their mouth. And by immediately alerting the user when an area is clean, Plaqless Pro coaches them to brush better, helping both the patient and the oral care provider to build an even stronger partnership in achieving optimal oral health.

Colgate is collaborating with numerous investigators throughout the globe to conduct clinical research to explore the potential of oral care products to reduce oral viral loads as a risk reduction strategy. We think oral care has a role to play in fighting the global pandemic, alongside other preventive measures.