Suvi is the Co-founder and CEO of Sulapac, an internationally awarded material innovation company with the mission to save the world from plastic waste.
Sustainable is not enough. Recyclable is not enough. Several sustainable packaging options compromise too much: for instance, cardboard may be incompatible with the product and will not necessarily protect it from moisture or oxidizing. Furthermore, sustainable alternatives can sometimes fall behind on aesthetics and not meet the high standards of premium and luxury brands. Trailblazers in beauty demand more – they want sustainable, beautiful and functional packaging.17 August 2021