Elaine is a Marketing and Innovation Leader with the ability to transform consumer and business insights into breakthrough strategies while executing through exceptional leadership. She has experience accelerating growth of $1B brands as well as launching new brands and breakthrough innovation. Elaine is a classically-trained marketer with a background in both CPG and B2B, large and small organizations. She has solid understanding of the importance of balancing a transformational strategy with a practical mindset.
With so much time spent at home this past year, and with a heightened focus on cleanliness, we couldn't be more thrilled to launch our breakthrough EasyWring RinseClean Spin Mop System that lets people clean with clean water every time. It's only fitting that, in celebration of this launch, we're hosting the CleanTok Awards to recognize the online cleaning community that inspires us to continue innovating new products that answer consumer needs and make cleaning fun.10 July 2021