Emily King

Commercial Director at Tug Agency
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As Commercial Director at Tug, Emily works with prospective clients to accelerate business growth through digital and traditional media channels. With over 7 years marketing experience working at full-service agencies and vendor side at Twitter, she have managed many global B2B and B2C campaigns and understand how to implement industry leading performance marketing strategies to achieve business and client objectives.

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  • Big egos destroy creativity, particularly during collaborative team meetings. At Tug, we like to set an agenda so everyone’s clear on what’s expected of them. This also avoids too much focus on one person or idea. When leading a group discussion, we encourage people to ask direct questions – yes, it puts people on the spot, but it also means people are given the opportunity to be heard. Circling back to client objectives is also a good excuse to shift the conversation away from one person’s idea, encouraging wider debate while keeping the client front of mind. It’s important to keep what’s right for the client at the center of every conversation; never make it personal.

    1 November 2021
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