Emily Weisgrau

President at Weiswood Strategies
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Bio

In the Venn diagram of her career, you'll find Emily at the intersection of marketing, fundraising, communications, and branding. She is a communications strategist, a champion of philanthropy, and a stickler for good design. For 25 years, Emily has helped to raise hundreds of millions of dollars for higher education institutions and other nonprofits through carefully crafted — and even award-winning — communications and fundraising programs. Emily’s expert insights on topics from higher education fundraising to email marketing have appeared in Forbes, HigherEdJobs, and other media. She received her BA from Vassar College and MA from American University.

Recent Quotes
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  • I would love to see the formation of a liberal arts marketing consortium. Consortia exist for academic collaboration, but clearly there is a need for pooling resources and strategies for elevating liberal arts as a brand.

    2 September 2021
  • Customize your message to each audience. It's more work, but it's donor-centric, and it's worth it.

    2 September 2021
  • The trick is to make [resume design templates] unique to each individual and not overwhelm them with so many graphics that you can't actually get the core information an employer needs to make a meaningful assessment of a candidate. If a personal logo, icon, or unconventional format gets an employer's attention and helps them to get to know a candidate better, go for it!

    2 September 2021
Employment
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