Eva is the Corporate Social Responsibility Director at Hootsuite. For more than 10 years, she have developed and executed strategies and campaigns that connect and engage brands with their core stakeholders to drive meaningful results. This includes creating and executing programs, strategies and campaigns for the likes of Hootsuite, Microsoft, the Vancouver Aquarium, Crescent Spur Heli-Skiing, RPS Energy, Tourism Vancouver and lululemon, to name a few.
Witness Change specializes in amplifying the voices of marginalized groups. At Hootsuite, we work in the world of social media and our tools can play a critical role in amplifying the messages of underrepresented groups across all subsets of society. This partnership was a natural fit for us as we work with Witness Change to use the power of social media to tell these incredibly powerful stories. Social media is a great equalizer, and provides opportunities for important stories to be heard by a global audience.3 August 2021