Eve is a globally recognized strategist, innovator, and communicator on digital identity, security, privacy, and consent, with a passion for fostering successful ecosystems and individual empowerment. She has 20 years of experience leading standards such as SAML and User-Managed Access and publishing research in the field, and has also served as a Forrester Research security and risk analyst. As CTO, she is responsible for the Labs team investigating and prototyping innovative approaches to solving customers’ identity challenges, along with driving ForgeRock’s industry standards leadership. She hopes her duties still leave time to contribute to the rock ‘n’ roll outfit ZZ Auth and the Love Tokens.
Decentralization requires businesses to deliver great experiences to more segmented customers. Advertisers who targeted a single media outlet now might have that same audience spread across various Substack newsletters. Businesses must work harder to meet customers where they are. This requires an approach to identity management that mitigates friction without losing security in the process.2 September 2021