Florencia Cirigliano

Vice President of Marketing and Public Relations at RedCoach
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With more than 15 years of experience in the travel industry, Florencia Cirigliano has built her career developing, launching and marketing businesses for the travel industry. Cirigliano joined RedCoach, a luxury motorcoach company based in Orlando, Fla., in 2010 as the Vice President of Marketing and Public Relations where she developed branding for the new luxury schedule transportation company. Today, as an 11-year veteran of the organization, she is responsible for coordinating all partnerships in addition to developing and overseeing RedCoach’s marketing communications plan including strategy, goals, budget and tactics.

Prior to joining RedCoach and moving to the United States, Cirigliano worked in her native country of Argentina as the general manager for Pasajes Express for three years. As the general manager, she built the bus-focused travel agency from the ground up, overseeing the development and sales of bus tickets, tourist packages, corporate assistance, commercial agreements, sales network development, personnel management and overall business strategy.

Cirigliano is a graduate of Universidad Austral, Buenos Aires, graduating with a degree in communications. Additionally, Cirigliano has achieved two certificates: General Direction of Industry for Small and medium-sized businesses from the IAE Business School and Consumer Marketing Strategy from Northwestern University’s Kellogg School of Management.

In her free time, Cirigliano loves traveling the world with her eyes set on visiting Dubai for the second time.

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