Garin Hobbs

Director Deal Strategy at iterable
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  • However, the priority needs to quickly shift to evolving the customer experience [to an] engagement and retention strategy, which is key to ensuring the longevity of the brand. Customers are often excited to try the ‘new’ thing, but the novelty quickly wears off, especially if the brand doesn’t offer a unique product, service or value. Initially, marketers can use profile and event/interaction data to make some safe assumptions on preferences, but brand-consumer relationships are becoming increasingly complex and marketers need real-time access to broad and disparate data sets to drive real-time cross-channel messaging experiences that keep pace with the customer in the moment.

    28 May 2020
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  • iterable
    Director Deal Strategy