Gidi Pridor

CMO at Workvivo
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Gidi drives marketing strategy and execution for technology start-ups with a demonstrated record of achievement in international business development and demand generation for both B2B and B2C segments. He is a forward-thinking business development executive for developing and leading go-to-market strategy and measurable marketing acquisition and retention strategies. Gidi has proven success leading high tech marketing operations from inception to large-scale execution by combining conventional marketing strategies with innovative, measurable online marketing techniques.

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  • The core problem [in remote-working situations], is lack of meaningful connections, meaningful bonds and relationships, the kind that are formed in an office environment, or bumping into the CEO or other senior team members in the parking lot and getting a pat on the back for a job well done. And it results in people being unhappy, disconnected and less motivated. The connection to the culture of the workplace and your colleagues is really at an all-time low.

    28 August 2021
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  • Workvivo