Gina has three passions – her Aussies, Tango and Brooklyn, fronting her rock band for St. Pete music enthusiasts and positioning Bluewater clients to maximize revenue opportunities. For over 30 years, she has developed strategies and managed successful campaigns across retail, insurance, financial, high ticket lead generation, drive to web, and direct sell. While managing over $100mm in billings at both Mercury Media and Direct Response Media she honed her skills to become one of the savviest media thought-leader’s in the industry.
Online sales will lead the charge for holiday retail revenue. Or maybe I should say Amazon will lead the charge with everyone else trying to catch up. All of this is going to make Black Friday’s online deals even more important. This year you’ll have a better chance of finding Black Friday big screen TV deals in the comfort of your own home rather than waiting in line outside of a physical store at 4am.